Studio: Design for Sports

Discover how design shapes the full experience of sports in Atlanta, from team identity and uniforms to stadiums, merchandise, and fan engagement. Campers will explore how designers, brand teams, and architects work together to create the look, feel, and culture of sports teams and venues. Through hands-on design challenges, they will reimagine how Atlanta’s sports spaces and teams connect with fans and communities.

Campers will learn to:

• Understand how branding, graphic design, and spatial design work together to shape sports culture.
• Design team identities, including logos, uniforms, color systems, and merchandise concepts
• Shape how fans experience sports through stadium layout, signage, crowd flow, and accessibility 
• Review real world examples of professional sports branding and fan experiences
• Create a cohesive sports design concept that includes team look, venue design, and fan engagement

At the end of the week, parents and caregivers are invited for a showcase of the campers’ creations!